We have TV news of the first magnitude: Jerry Seinfeld has shipped a set of "Seinfeld" DVDs to Eli Manning - deprived of his favorite show this weekend by a dunder-headed station manager in the arctic village of Green Bay.

At least that's what "Good Morning America" reported during the first half hour of this morning's edition. Other news sources - we don't need to name them here, but the initials are TNYDN - reported that Sony actually shipped the DVDs.

If it's actually Jerry who sent the DVDs, then this is a good story. If it's Sony, then it sounds like a clever promotional stunt by a very big and very clever conglomerate. That's not such a good story. Either way, both can afford it: If shipped by Amazon, so that Eli can get it by tomorrow morning, then Sony/Jerry are eligible for the super-savings rate! Total cost for "Seinfeld - The Complete Series:" $205.99.

Now, if someone will talk to Eli about that idiotic Oreo commercial...