The show presents a subculture where men who are engaged or married often have sex with other women. He also noted that advertising as a business decision for creativity for the general public, middle class young white men. With each of these examples, but there are hints of the future and the radical changes in the 1960s: the fear of Betty, the touch at the beginning of the feminist movement (as seen with Peggy), the Beats (as Draper discovered through Midge), drug use and talk about smoking is harmful to health and physical appearance, which is normally discarded or ignored. Signs also see the new changes in the advertising industry itself, with the Volkswagen Beetle of "Think Small" ad campaign mentioned and rejected by many in Sterling Cooper, Don Draper spots, but the nostalgic value and potential of Market Kodak rename "wheel" as Kodak Carousel slide projector.
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